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Utkal University
Bhubaneswar, Odisha
ଉତ୍କଳ ବିଶ୍ୱବିଦ୍ୟାଳୟ
ଭୁବନେଶ୍ୱର, ଓଡ଼ିଶା
Dr Shantanu Raj
Name: Dr Shantanu Raj
Designation: Assistant Professor
Qualification: MBA(Agribusiness), PhD
Phone No.: 8658126638
ORCID: https://orcid.org/0000-0001-5416-7410
E-mail ID: shantanuraj022@gmail.com
Biosketch
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  • Packaged food branding
  • Retail
  • Buying Behaviour
  • Value chain management
  • Supply Chain Management
  • Ph.D. (Management) from dept. of Business Administration, Utkal University
  • MBA (Agribusiness Management) from Centre for Agri-Management Utkal University
  • Bsc (Agriculture) from Navsari University, Gujarat

Centre for Agri-Management, Utkal University, Bhubaneswar

5 Years experience in Research

Business Statistics & Market Research

  • Identifying Key Food Values Influencing Sustainable Purchase Intentions: An EFA-Based Market Segmentation Approach. Published in book chapter by Rivers Publisher (A Circular Economy for Manufacturing Waste Management Pathway Towards Sustainability).
  • FLUNKY Toys: Expanding Aryan Raj’s vision to a new Dimension in journal (International Advanced Research Journal in Science, Engineering and Technology), July 2025.
  • A Midas touch in Kitchen. Published in book chapter by Taylor & Francis (Securing the Future through Sustainability, Health, Education, and Technology) in 2024.
  • Bayer better life paving a new pathway to empower smallholders’ farmers: A qualitative study published by International Journal of Agricultural Invention in 2023.
  • Empowering Dairy Farmers: Odisha Milk Federation’s Sustainable Development Model in Biological Forum, January 2026.
  • The role of extrinsic and intrinsic factors on the purchase intention toward processed food: a cross-sectional study in India. Published in International Journal of Business and Emerging Markets, 2024.
  • Farmer–Producer Organization: Mapping Research Trends and Future Pathways – A Bibliometric Analysis. Published in Journal of Propulsion Technology, 2025.
  • Granted a patent for an AI-based Crop Margin Analysis Device in 2026.
  • He has delivered expert session on “Quantitative Research “ 2026
  • He has presented Paper on International Seminar conducted by Dept. of Business Administration, Utkal University, 2026
  • He has Presented research Paper at an international conference held at IIM Kashipur , 2023

• Workshop in Advance excel by QT analytics, 2017
• Workshop in Jamovi by Meershapppa learning, 2019
• Workshop in Bibliometrix, metaanalysis, SLR, 2019
• Workshop on AMOS by Utkal University, 2021
• Workshop on MINITAB on 2021
• Workshop on IBM, SPSS, 2018
• Workshop on Qualitative software NVIVO, 2020
• Workshop on rural course design by MGNCRE

  • He served as the Co-Convener in Anweshan 1.0, a three-day FDP focused on “Interdisciplinary Insights Into Literature Review, Research Design & Data Analysis” organized by the Centre for AgriManagement, Utkal University, July 2024.
  • He served as the Co-Convener of UCAMCON, an international conference held in December 2024 on the theme “Sustainability & Inclusiveness: Strategies to Develop Resilience through Business Ecosystems,” organized by the Centre for AgriManagement, Utkal University.
  • He served as the Co-Convener in Anweshan 2.0, a three-day FDP on “Case Study Writing Using AI Tools” organized by the Centre for AgriManagement, Utkal University, February 2026.
  • He has attended three days Entrepreneurship workshop on “Venture Discovery” organized by Utkal University in collaboration with North Boston University, 2025
  • He has attended a five days residential FDP Organized by IIM Bodh Gaya on “Nurturing Future Leadership Programme” from 8/6/2026 to 12/6/2026