Name: Dr Shantanu Raj
Designation: Assistant Professor
Qualification: MBA(Agribusiness), PhD
Phone No.: 8658126638
ORCID: https://orcid.org/0000-0001-5416-7410
E-mail ID: shantanuraj022@gmail.com
Biosketch
Download- Packaged food branding
- Retail
- Buying Behaviour
- Value chain management
- Supply Chain Management
- Ph.D. (Management) from dept. of Business Administration, Utkal University
- MBA (Agribusiness Management) from Centre for Agri-Management Utkal University
- Bsc (Agriculture) from Navsari University, Gujarat
Centre for Agri-Management, Utkal University, Bhubaneswar
5 Years experience in Research
Business Statistics & Market Research
- Identifying Key Food Values Influencing Sustainable Purchase Intentions: An EFA-Based Market Segmentation Approach. Published in book chapter by Rivers Publisher (A Circular Economy for Manufacturing Waste Management Pathway Towards Sustainability).
- FLUNKY Toys: Expanding Aryan Raj’s vision to a new Dimension in journal (International Advanced Research Journal in Science, Engineering and Technology), July 2025.
- A Midas touch in Kitchen. Published in book chapter by Taylor & Francis (Securing the Future through Sustainability, Health, Education, and Technology) in 2024.
- Bayer better life paving a new pathway to empower smallholders’ farmers: A qualitative study published by International Journal of Agricultural Invention in 2023.
- Empowering Dairy Farmers: Odisha Milk Federation’s Sustainable Development Model in Biological Forum, January 2026.
- The role of extrinsic and intrinsic factors on the purchase intention toward processed food: a cross-sectional study in India. Published in International Journal of Business and Emerging Markets, 2024.
- Farmer–Producer Organization: Mapping Research Trends and Future Pathways – A Bibliometric Analysis. Published in Journal of Propulsion Technology, 2025.
- Granted a patent for an AI-based Crop Margin Analysis Device in 2026.
- He has delivered expert session on “Quantitative Research “ 2026
- He has presented Paper on International Seminar conducted by Dept. of Business Administration, Utkal University, 2026
- He has Presented research Paper at an international conference held at IIM Kashipur , 2023
• Workshop in Advance excel by QT analytics, 2017
• Workshop in Jamovi by Meershapppa learning, 2019
• Workshop in Bibliometrix, metaanalysis, SLR, 2019
• Workshop on AMOS by Utkal University, 2021
• Workshop on MINITAB on 2021
• Workshop on IBM, SPSS, 2018
• Workshop on Qualitative software NVIVO, 2020
• Workshop on rural course design by MGNCRE
- He served as the Co-Convener in Anweshan 1.0, a three-day FDP focused on “Interdisciplinary Insights Into Literature Review, Research Design & Data Analysis” organized by the Centre for AgriManagement, Utkal University, July 2024.
- He served as the Co-Convener of UCAMCON, an international conference held in December 2024 on the theme “Sustainability & Inclusiveness: Strategies to Develop Resilience through Business Ecosystems,” organized by the Centre for AgriManagement, Utkal University.
- He served as the Co-Convener in Anweshan 2.0, a three-day FDP on “Case Study Writing Using AI Tools” organized by the Centre for AgriManagement, Utkal University, February 2026.
- He has attended three days Entrepreneurship workshop on “Venture Discovery” organized by Utkal University in collaboration with North Boston University, 2025
- He has attended a five days residential FDP Organized by IIM Bodh Gaya on “Nurturing Future Leadership Programme” from 8/6/2026 to 12/6/2026





