Centre for Agri-Management Sep.2013–present
Assistant Professor
Utkal University December, 2021 – Continue
Ph.D.
Department: Business Administration
Thesis Title: A comparative study of consumer attitude towards buying behaviour of processed food: A study between Patna & Bhubaneswar.
Advisor: Prof.Bidhu Bhushan Mishra
CAM (Utkal University)April 2007 – may 2009 MBA in Agri-buisness
N.M.C.A (Gujarat University) April, 2003 – May, 2007 B.sc Agriculture
UGC
June,2013
UGC-NET/jrf (If Qualified)
Subject: management
• Workshop in Advance excel by QT analytics, 2017
• Workshop in Jamovi by Meershapppa learning, 2019
• Workshop in Bibliometrix, metaanalysis, SLR, 2019
• Workshop on AMOS by Utkal University, 2021
• Workshop on MINITAB on 2021
• Workshop on IBM, SPSS, 2018
• Workshop on Qualitative software NVIVO, 2020
• Workshop on rural course design by MGNCRE
•A Study on Consumer Preferences between Omfed and Milky Moo Brands. An Analysis through Discriminant Techniques. (Shantanu Raj*, Aditya Ranjan Samal, Bidhu Bhushan Mishra Dept. Of Business Administration, Utkal University Email: shantanuraj022@gmail.com), ISSN: 0474-9030, Our heritage (2019)
•Socio-Demographic Factor and Selected Buying Behavioral Attributes of Purchasing Convenience Food: Multiple Correspondence Analyses to Explore the Relationship (Shantanu Raj* and B.B Mishra Dept. of Business Administration, Utkal University 1st & corresponding author*:Email: shantanuraj022@gmail.com DoI:10.23862/kiit-parikalpana/2020/v16/i1-2/204559), ISSN: 0974-2808, Parikalpana (2020)
• A Study on Purchase Intention of Consumers towards Convenience Food Products: Cross-sectional study in Bhubaneswar City (Shantanu Raj*, Bidhu Bhusan Mishra2* 1Research Scholar, 2Professor Department of Business Administration, Utkal University, Bhubaneswar, Odisha, India), Mat Journal, (2021)
•A Study on the Consumer buying Behavior factors towards Processed Food Products in Bhubaneswar City (Shantanu Raj (Research Scholar) Dr. Bidhu Bhushan Mishra (Professor) Dept. of Business Administration, Utkal University, Vani Vihar, Bhubaneswar, Odisha, 751004) 2018 JETIR November 2018, Volume 5, Issue 11 (ISSN-2349-5162). (2019)
•ROLE, RELEVANCE AND SIGNIFICANCE OF CONVENIENCE FOOD -A LITERATURE REVIEW APPROACH (Shantanu Raj, Adyasha Suvadarshini Research Scholar, Department of Business Administration Utkal University, India-751004 : shantanuraj022@gmail.com Bidhu Bhusan Mishra Professor Department of Business Administration Utkal University, India751004 : bidhu.mishra@gmail.com), Sambodhi ISSN:2249-6661 (UGC Care Journal) Vol-44 No.-01(XII) : 2021
•The new realm of processed food: With special reference to Kohinoor foods limited for RTE & RTC FOODS. International multilingual research journal printing area, ISSN no- 2394-5303 (2018)
•Packaged processed food industry in India: challenges & opportunities. The management page, ISSN – 2231-220X (2019).