+100%-
Utkal University
Bhubaneswar, Odisha
ଉତ୍କଳ ବିଶ୍ୱବିଦ୍ୟାଳୟ
ଭୁବନେଶ୍ୱର, ଓଡ଼ିଶା
Dr Sarita Das
Name: Dr Sarita Das
Designation: Associate Professor ,Centre For Agri Management
Qualification: MBA(Agribusiness), Ph.D(Management)
Phone No.: 8895201257
ORCID: https://orcid.org/0009-0004-0038-5278
E-mail ID: saritaceed@gmail.com
Biosketch
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  • Farmers Producer Organization
  • Agricultural marketing
  • Rural Marketing
  • Rural development
  • Sustainable Management
  • Associate Professor, Centre for Agri Management, Utkal University
    (2023 – Present) – 2 years, 7 months and continuing.
  • Placement Head, Centre for Agri Management, Utkal University
    (1 July 2016 – Present).
  • Assistant Professor, Centre for Agri Management, Utkal University
    (2015 – 2023) – 8 years, 2 months.
  • Lecturer, Centre for Agribusiness, Utkal University
    (2010 – 2015) – 5 years, 3 months.
  • Ph.D. in Business Studies & Management, Awarded in 2015.
  • Diploma in Rural Management, First Class, completed in 2010.
  • MBA in Agribusiness, First Class, completed in 2009.
  • B.Sc. in Zoology (Honours), First Class with Distinction, completed in 2007.
  • Agribusiness Value Chain Management
  • Rural Marketing
  • Managing Microfinance Institutions
  • Entrepreneurship Management
  • Guided MBA (Agribusiness) students For Summer Internship Projects & Winter Internship & Dissertation
  • (Exploring Agriculture 4.): A systematic Review of Digital Innovations in the Agriculture Sector published in Asian Journal of Agricultural Extension, Economics & Sociology 2025with Vol 43 Page no 30-38 Peer Reviewed https://doi.org/10.9734/ajaees/2026/v44i22887 Sarita Das& Aurodeep Kamal
  • Empowering Communities through Dialogue and Critical Consciousness on Food Security in Odisha, India published in Asian Journal of Agricultural Extension, Economics & Sociology 2026 in vol 44 Issue-II Page no 11-21 Peer Reviewed https://doi.org/10.9734/ajaees/2026/v44i22887 Sabyasachi Pradhan, Aurodeep Kamal, Sarita Das
  • Bayer better life paving a new pathway to empower smallholders’ farmers: A qualitative study published in International Journal of Agri Invention 2023 in Vol 8,No:1 DOI: https://doi.org/10.46492/IJAI/2023.8.1.17 Sarita Das &Shantanu Raj
  • “Community Institution and Farmer Producers Company: A Case from Backward District of Odisha, India” published in Journal of Advanced Research In Dynamical and Control System 63-1543-1553 ID:JARDCS-1583 & ISSN:1943-023X listed in Scopus in 2021, Dr.Sarita Das
  • “Producer Company & Agricultural Sustainability: An Empirical Inquest on GHUMRA Seed Producer Company ltd in Kalahandi District of Odisha’ published in Conference proceedings in “International conference on Multidisciplinary Approach towards Sustainable Development: Role of Government, Academicians, Corporate, Civil Societies and Citizens (Anusandhan 2020)” held from 21st -22nd February, 2020. Edited book will be release soon by Saswat kumar Pani & Dr. Sarita Das.
  • An Empiric Business Model for Sustainable Farmer Producer Company: A Case of Ghumra Seed Producer Company Ltd in Kalahandi District of Odisha” Published in Indian Journal of Agricultural Economics, ISSN: 0019- 5014 VOL.73 NO.3 2018, Saswat kumar Pani & Dr. Sarita Das
  • Agripreneur: A way towards Risk Mitigation in Agriculture” Published in Indian journal of Agricultural Marketing, ISSN: 0971-8664 2017 Saswat kumar Pani & Dr. Sarita Das.
  • “Scenario of Women Empowerment through SHGs: An inquest with special reference to Odisha” Published Peer Reviewed Referred and UGC Listed Journal “AJANTA” Journal No.40776, ISSN 2277-5730,2019
  • Appending Corporate theory with Cooperatives: A strategic role for Producer Company Published in edited book withISBN:978-93-5321-236-0, 2018. Saswat Kumar Pani, Dr Sarita Das, Prof. Sanjaya Satapathy
  • Enterprising Farmers: An Integrated Approach towards Sustainability” Published in “Agriculture Economics Research Review” ISSN: 0971-3441 VOL.31 NO.2 2018 Saswat Kumar Pani, Dr Sarita Das
  • “Agripreneur- A Catalyst for Sustainable Livelihood of Farmers- A case from Kalahandi District of Odisha” published in IDS Published by Mysore Book House with ISBN(978-93-85629-53-2) 2018, Saswat kumar Pani & Dr. Sarita Das.
  • “Skilling Agriculture: A way towards Sustainable Agriculture Development,” Published in International Conference proceeding on Developing Countries and Sustainable Development: Reconnecting Past with Present at University of Delhi in Collaboration with Turku University of Applied Science, Finland. 2018, Saswat Kumar Pani & Dr Sarita Das
  • “Scenario of Women Empowerment through SHGs: An inquest with special reference to Odisha” published in Indo Global Chamber of Commerce, Industries and Agriculture (IGCCIA), India. Peer Reviewed Referred and UGC Listed Journal “AJANTA” Journal No.40776, ISSN 2277-5730.
  • “Appending Corporate theory with Cooperatives: A strategic role for Producer Company” published in Articles on Strategic Corporate Restructuring, ISBN: 978-93- 5321-236-0, 2018. Saswat Kumar Pani, Dr Sarita Das, Prof. Sanjaya Satapathy.
  • “Analysis on socioeconomic dimension of fishermen in Chilka lake of Odisha with Sustainable Livelihood approach” in Ideal Journal of Management and IT ISSN-2277- 8489 Volume VII August 2016, Dr.Sarita Das.
  • “A study on Chilika Fish Marketing system and fishery products” in International journal of Media and Management with ISSN 2319-121X Vol-5 Issue 1No1 Jan-Jun 2016 , Sarita Das
  • “Opportunities & Challenges In Agricultural Research and Education In India’ International conference proceeding on “Development of Economics through business process Re-Engineering in Digital Era” edited by Dr.Anil Kumar Goyal & Dr.Manish Madan from RDIAS published by Excel India publisher, New Delhi with ISBN(9789384869520) 2016, Sarita Das.
  • “Women Entrepreneurs in the India Agricultural sector “National conference proceeding on Make in India: Emerging Trends in Trade & Innovations for effective Entrepreneurship edited by Dr.Anil Kumar Goyal & Dr.Manish Madan from RDIAS published by Excel India publisher, New Delhi with ISBN(9789384869519) 2015, Sarita Das.
  • “Modern Innovative Approaches to Agribusiness Management” Research In Commerce and Management A Deep in sight edited by Dr. Monical Bansal of Panjab university published by Serials Publication Pvt Ltd with ISBN( 978-81-8387-677-3) 2014 , Sarita Das.
  • “A critical analysis of socioeconomic conditions of fishermen and development of a sustainable livelihood model in chilika Lake of Odisha” An annual journal of Sri Sri Journal of Management and Innovation (SJMI) with ISSN( 2319- 7987) Vol-2 No1 Dec 2013 Sarita Das .
  • “A critical analysis of socioeconomic conditions of fishermen and development of a sustainable livelihood model in chilika Lake of Odisha”. International conference proceedings 2013 on “small scale fisheries Governance Development for wellbeing and sustainability” organized by Centre For Economic and social studies& TBTI, Hyderabad from 10th Dec 2013 to 13th Dec 2013, Sarita Das
  • “Milk and Milk Products Order :An analysis” Management and Socioeconomic Development edited by A.K Agarwal &A.KSingh of Department of management, Mizoram University Published by Mittal Publications ,New Delhi India with ISBN(81-8324-476-9) 2014,P.C.Meena &Sarita Das
  • “Issues and Challenges In Microfinance Industries In India” A National Conference proceeding on contemporary Management Practices opportunities and Challenges edited by Dr.Anil kumar Goyal & Ms.Upasana Diwan of RDIAS published by Excel India Publisher, New Delhi with ISBN(9789383842421) 2014, Sarita Das
  • “Status of Financial Inclusion in Cuttack district of Odisha” Emerging Issues in Business Management Edited Book by Dr Jaya Krushna panda, Professor and Head. P.G. Department of Business AdministrationUtkal University with (ISBN-978-81- 923793-1-9) 2013,Sarita Das
  • “Fishermen of Chilika lake of Odisha: An enquiry into their socioeconomic conditions”, Srusti Management Review A journal of management and IT with ISSN- 0974-4274Vol 6 Issue-2 jul-Dec 2013,Sarita Das,& Jyotirmayee Choudhury.
  • “Promoting sustainable Agriculture to the youth: A development perspective in India” Proceedings of national conference-2013 on Art & Science of Leadership in Business Enterprises organized by Rukmini Devi Institute of Advanced Studies, Sarita Das
  • “Role of social performance Management in Microfinance Industries”.CPJ Global Review An International journal of CPJ -CHS and school of law with ISSN No (0975-1874)2012Vol4 No -1 2012 ,Sarita Das
  • “Social Entrepreneurship: Challenges and opportunities”. Tecnia Journal of management studies Biannual management journal with ISSN-0975-7104 Vol-6No-2, 2012 Jitarani Udagata & Sarita Das
  • “Role of ICTs in empowering rural India. A critical Analysis’ Effulgence Biannual Management journal with ISSN:(0972-8058 )2012Vol 10 No2,-2012 Dr Ajai pal Sharma& Sarita Das
  • National Facilitator of MANAGE, Hyderabad for the years 2026, 2025, 2024, 2023, 2022.
  • National Facilitator of CCS NIAM Jaipur for the year 2019.
  • Assistant Planning Manager, Annapurna Microfinance (A Unit of People’s Forum), Bhubaneswar, from May 2009 to May 2010.

Assistant Professor & Placement Coordinator

Centre For Agri-Management

Utkal University

July 2011 – Present

  • Teach courses in Rural & Agribusiness Management, Rural livelihood, Micro Finance & allied papers
  • Prepare syllabi, curricula, reading materials, tests, and quizzes.
  • Create curricula in accordance with departmental standards.
  • Publish papers in professional journals through extensive research.
  • Chair panels at professional conferences and present academic papers.
  • Regularly meet with students during office hours to address concerns and offer feedback.
  • Provide letters of recommendation and other referrals to students pursuing further programs.
  • Participate in campus events, including National Seminar, Business School Meet, Conclave & Workshop
  • Grade exams and papers, giving detailed feedback.
  • Training to suit various needs of industry.
  • arranging on campus interviews
  • Inviting various organizations for campus recruitment.
  • Keep thorough records of student scores and attendance.
  • Provide extra assistance to students as needed

 

Teaching Assistant

Centre For Agri-Management

Utkal University, Bhubaneswar

May 2010 – June 2011

  • Made assignments to students, prepared course materials & taken tutorial class.
  • Created discussion questions and facilitated interactions.
  • .Dispersed, collected, and graded all assignments, including papers, quizzes, and tests.
  • Assisted Professors with field experience, supervision and research projects
  • Taken classes by the instruction of Professor
  • Invited as a speaker for one day workshop on National Bamboo Mission by AABAHANA NGO at Chilka.
  • Invited as a speaker for webinar organized by Maa shakti Foundation on”Sustainability of Producer Companies- Opportunities &Challenges during covid 19” on 31st July 2020.
  • Invited as a speaker for webinar organized by NIAM Jaipur, Govt of India on “FPOsin Agriculture Marketing: Answer to covid challenges” on 1st May 2020.
  • Invited as guest faculty for the session on “Marketing and innovative approach in selling for agriculture produces “for budding/existing agri-preneurs of Agribusiness Incubation Centre, ICAR-NRRI at Cuttack from 30th Jan 2017 to2nd of February 2017.
  • Taking classes for Rural management programme at Amity University, Bhubaneswar as visiting faculty
  • Invited as guest faculty for the session on “Fundamental of Agribusiness Management “for budding/existing agri-preneurs of Agribusiness Incubation Centre, ICAR-NRRI at Cuttack on 3 rd of June 2026
  • Invited For guest lecture session on Rural sociology at MANAGE, Hyderabad on 28.03.2026
  • Invited as a Chief speaker for one day workshop on National Bamboo Mission by AABAHANA NGO at Chilka on 15 th of Feb 2023
  • Invited as a speaker for webinar organized by Maa shakti Foundation on” Sustainability of Producer Companies- Opportunities &Challenges during covid 19” on 31st July 2020.
  • Invited as a speaker for webinar organized by NIAM Jaipur, Govt of India on “FPOsin Agriculture Marketing: Answer to covid challenges” on 1st May 2020.
  • Invited as guest faculty for the session on “Marketing and innovative approach in selling for agriculture produces “for budding/existing agri-preneurs of Agribusiness Incubation Centre, ICAR-NRRI at Cuttack from 30th Jan 2017 to2nd of February 2017.
  • Taking classes for Rural management programme at Amity University, Bhubaneswar as visiting faculty.
PRESENTATION
  • International conference on Multi-Disciplinary Approach towards Sustainable Development: Role of Government, Academicians, Corporate, Civil Societies and Citizens (Anusandhan 2019)” on “ Producer Company & Agricultural Sustainability: An Empirical Inquest on GHUMRA Seed Producer Company ltd in Kalahandi District of Odisha’, held from 21st-22nd February, 2020.
  • 32nd National Conference on Agricultural Marketing Research Paper on “Agripreneur: A way towards Risk Mitigation in Agriculture” held at Institute of Social and Economic Change, Bangalore on 22nd-24th November 2018.
  • Annual Conference of Agriculture Economics Research Association “Enterprising Farmers: An Integrated Approach towards Sustainability” at National Dairy Research Institute, Karnal from 15th-17th Nov 2018.
  • 78th Annual Conference of Indian Society of Agricultural Economics “An Empiric Business Model for Sustainable Farmer Producer Company: A Case of Ghumra Seed Producer Company Ltd in Kalahandi District of Odisha” held at Institute of Economic Growth, New Delhi on 1st-3rd November 2018.
  • National Conference on Strategic Corporate Restructuring: Current Trends & Future Perspectives on “Appending Corporate theory with Cooperatives: A strategic role for Producer Company” at held on 30th-31st August 2018 by ASTHA School of Management, Bhubaneswar.
  • International Conference proceeding on Developing Countries and Sustainable Development: Reconnecting Past with Present “Skilling Agriculture: A way towards Sustainable Agriculture Development”, at University of Delhi in Collaboration with Turku University of Applied Science, Finland. 2018.
  • National Conference on “Emerging Trends in Agribusiness Management in India” Agripreneur- A Catalyst for Sustainable Livelihood of Farmers- A case from Kalahandi District of Odisha” organized on 2nd and 3rd of March 2018 at Mysore by IDS University of Mysore.
  • International conference on “Development of Economics through business process Re-Engineering in Digital Era” organized by Rukmini Devi Institute of Advanced studies,Delhi in association with MSME Technology Development Centre,Agra under Ministry of MSME Govt of India and have a paper presentation on the “Opportunities & Challenges In Agricultural Research and Education In India’ at Delhi from 22nd to 23rd April 2016.
  • International Conference on “Sustainable Business Models: Innovative Strategies And Practices” organized by Department Of Commerce SHYAM LAL COLLEGE (University of Delhi) and have a paper presentation on the “A Study On Livelihood Of Fishermen Communities In Chilika Lake For Sustainable Development” at New Delhi on 16th and 17th March 2016.
  • Two Day Workshop on “Outreach Strategies for Dissemination of Institutional Innovation for Engendering Agriculture organized by ICAR-Central Institute for Women in Agriculture and have paper presentation on “Women the Invisible faces of Agribusiness” at Bhubaneswar on 22-23rd july 2015.
  • National Conference on “Make in India-Emerging Trends in Trade and Innovations for Effective Enterpreneurships” organized by Rukmini Devi Institute of Advanced studies and have paper presentation on the “Women Entrepreneurs in the India Agricultural sector” at New Delhi April 2015.
  • National Conference on Contemporary Management Practices: Opportunities organized by Rukmini Devi Institute of Advanced studies and have paper presentation on the “Issues and Challenges In Microfinance Industries In India” at New Delhi April 2014.
  • International Conference on “Small scale fisheries Governance : Development for well being and sustainability” have a paper presentation on the” A critical Analysis of Socioeconomic conditions of fishermen and Development of a sustainable livelihood model in Chilika lake” of Odisha at Centre For Economic and Social studies, Hyderabad from 10th Dec-13th Dec.
  • National Conference on Art and science of leadership in Business Enterprises organized by Rukmini Devi Institute of Advanced studies and have paper presentation on the “Promoting sustainable Agriculture to the youth: A development perspective in India” at New Delhi April 2013.
  • National seminar on” Role of Information Communication Technology in the women empowerment” organized by Rukmani Devi Institute Of Advanced Studies with collaboration with Ministry of Rural Development and had paper presentation on the” Role of Information Communication Technology in the women empowerment in rural India “at New Delhi May 2012.
  • National Seminar on Challenges and Opportunities on Agribusiness at School of Agribusiness under College of Agriculture Nagpur, and had a paper presentation on the “Role and Impact of Agribusiness companies in the development of Agriculture sector “February 2012 representing Utkal University.
  • International Conference on Public Private Partnership on Agribusiness and had a paper presentation on the “Role of Public private partnership on Agribusiness “at NAARM Hyderabad November 2011 representing Utkal University.
  • Conducted a research study on “the impact of the Soil Test on the livelihood of farmers of different villages adopted by Paradeep Phosphate Ltd” with Paradeep Phosphate Ltd
  • Training programme coordinator for. AABAHANA(NGO) for livelihood programme under SFURTI scheme, sponsored by KVIC, MSME Govt. of India on 26th and 27th March 2016 at Department of Business Administration, Utkal university.
  • Joined as Resource person and provide consultancy to Aabahan NGO in the programme supported by KVIC Ministry of MSME & Bamboo & cane craft cluster Supported by DC Ministry of Textile Govt of India
  • Indian Institute of Management Lucknow: Management Development Programme on Agribusiness Management, Supply Chain Management, and Microfinance Management.
  • National Institute for Micro, Small and Medium Enterprises, Hyderabad: Faculty Development Programme on Entrepreneurship Development.
  • National Institute of Rural Development & Panchayati Raj, Hyderabad: National training on Participatory tools & Techniques for professionals of rural Livelihoods. Corporate Social Responsibility in Sustainable Rural Development, Research Methodology for Rural Professionals.
  • MANAGE, Hyderabad: Faculty Development Programme on Case Method Teaching and writing in Agribusiness.
  • North Eastern University Boston & Utkal University: Faculty Training Programme on Venture Discovery.
  • Centre For Agri Management: Faculty Development Programme on Case Study Writing and AI tools.
  • Placement Head of Centre for Agri Management, Utkal University (1st July 2016-till date)
Professional Membership:
  • Life time member of Indian society of Agriculture marketing
  • Life time member of Indian society of Agribusiness Professionals
  • Member of Too Big To Ignore (TBTI) research network