Dr. Pallabi Mishra

25 Years

• Marketing Management
• Product and Brand Management
• Sales and distribution Management
• Organization Behavior
• Strategic Management
• Business Ethics and Corporate Governance

• The Power of Brand Awareness and Association: How Service Quality Shapes Brand Equity and Brand Loyalty in Odisha’s Restaurant?. International Journal of Economic Practices and Theories, 2026, 2502-2514.https://doi.org/10.52783/ijept.433
• Quality of Service Experience and Perceived Enjoyment: Impact on Willingness to Pay for OTT Platforms in India. Empirical Economics Letters, 2025, 24(March Special Issue 4), 219–225. ISSN: 1681-8997 https://doi.org/10.5281/zenodo.15199595, ABDC- C category
• Understanding Online Impulsive Buying: A Social Commerce Perspective on Website Quality and Credit Card Usage, Anweshan Astha’s management journal, 2024, Volume -7, Issue – 1,2582-1504.
• Unveiling the Power of Online Consumer Reviews: Boosting Consumer Trust and Driving Online Impulse Buying in Social Commerce. Empirical Economics Letters, 2024, 23(December Special Issue 2), 153–166.ISSN: 1681-8997 ABDC c category https://doi.org/10.5281/zenodo.14301144
• Exploring Consumers’ Impulse Buying Behavior on Social Commerce Platforms in India: A Study Using SOR Model. IUP Journal of Marketing Management, 2024, 23(2), 33-55. ISSN: 0972-6845. UGC care I.
• Brand sustainability of three star hotels: tourists’ experience of service quality”, Acta Universitatis Bohemiae Meridionalis, Vol 26, No 1, 31-49 (2023), DOI 10.32725/acta.2023.003, ISSN 2336-4297 (online)
• Determining the Factors Influencing the Performance Measurement of Social Enterprises : A Study of Organisations Operational in the State of Odisha”, International Journal of Applied Social Science, 10(1 &2) Jan & Feb, 49-63.2023. ISSN : 2394-1405. Impact Factor : 5.996 (SJIF) Impact Factor : 1.543(GIF). DOI: 10.36537/IJASS/10.1&2/49-63.
• Social enterprises in India: The issues, challenges and its performance measurements”, International journal of current research, 51(1) Jan, 23587-23595.2023.ISSN:0975-533X. SJIF:8.132. DOI: https://doi.org/10.24941/ijcr.44831.01.2023
• JLG impact on Social wellbeing of the members with special reference to western Odisha”, IASSI Quarterly , 41(1 & 2), 90-103. ISSN: 0970-9061. UGC care I.
• Impact of demographic factors on dining pattern of customers in restaurants of Odisha”, IOSR Journal of Business and Management (IOSR-JBM) 24 (3). Ser. IV (March. 2022), 43-51, e-ISSN: 2278-487X, p-ISSN: 2319-7668.
• Service quality of restaurants in Odisha: An empirical study”, International Journal of creative Research thoughts (IJCRT) 10 (1), 984-994, ISSN: 2320-2882. IF:7.97.
• A Study on Rural Consumer’s Satisfaction towards Selected Fast Moving Consumer Goods”, Journal of Management and Entrepreneurship, 15 (4), 1-18, ISSN: : 2229-5348. UGC care I
• Social indicators indicating sustainability of Joint Liability Groups”, International Journal of engineering Technology Research and Management 5 (8), 120-125, ISSN: 2456-9348. SJIF:5.004.
• Role of Joint Liability Group on Sustainable Livelihood-With Special Reference to Jlgs Members in Westernodisha”, Journal of research in Business and Management 9 (8), 30-38, ISSN: 2347-3002. SJIF:5.89.
• Microfinance as atool for alleviating poverty”, ACADEMICIA: An international multidisciplinary research journal 11 (3), 16-26, ISSN: 2249-7137. SJIF:7.492.
• Role of Sentiment Analysis in E-Buying Behaviour of Youth- A Study to Identify the Impact of Reviews on the Purchasing Decisions of the Young Generation”’ GGU journal of Business, 17 (2), July –Dec, 19-21, 2020, ISSN: 0973-5887. GururGhasidas University.
• Service quality across cultural dimensions influencing customers’ preference.”, Journal of Research in Humanities and Social Science, 8 (12), 67-77, ISSN: 2321-9467. SJIF:6.14.
• Distribution Channel Effectiveness in Rural Odisha for Selected Fmcg Products”, Global Journal of Business Management, 14 (1&2), 31-38, ISSN: 0973-8533. UGC:44529
• The Gandhian Charkha- from sunset to sunrise”, Global Journal of Business Management 13 (2), 16-26, ISSN: 0973-8533. UGC:44529
• New media culture and change: Access and use of internet in suburban areas of Odisha”, Pacific Business Review International. 11 (1), 28-40, ISSN: 0974-438X. SJIF.6.56, Web of Science, UGC II
• Investing in mutual funds: Does profession matter?”,IOSR Journal of Business and Management 20 (2), 38-44, ISSN: 2319-7668. Impact Factor: 3.52. UGC: 4481.
• Holidaying preferences: A case of hill station packages”, Commonwealth journal of commerce and management research. 5(1), 44-56, ISSN: 2393-851X. SJIF: 5.808. UGC: 646142. ISI indexed
• The gender dissimilitude influence on customer based brand equity (CBBE)”, Pacific Business Review International. 10 (9), 114-125, ISSN: 0974-438X. SJIF.6.56, Web of Science. UGC II
• Portfolio of online distribution channels across mid market hotels: An evaluative review” Enlightening tourism: A pathmaking journal, 7 (1), 19-35. 2017. ISSN: 2174-548X. SCOPUS-0.2, UGC: 44376  SJIF: 7.1
• Sustainability of Khadi: The SEEC Approach”, Pratibimba. 17(2), 67-75, ISSN: 0972-5466.
• Do technical indicators support small investors for profitability and success rate of transaction: A comparison between exponential moving average and market movement”, SRM-IMT journal of Business and Management Research. 5 (1), 62-73, ISSN: 2319-6203. UGC listed
• Evaluating the service of private banks: A quality assessment” IPSAR Management Review, Vol.14, No.2, pp-26-39. 2016 ISSN:0976-2027.
• Can money buy convenience: A study on income as a motivator of online shopping?” Management and Marketing,Vol.14, No.1, pp-41-56. 2016. ISSN:1841-2416. Scopus-0.203, H-index: 14
• Hedonic vs Utilitarian effect of retail store image on purchase intention”, Srusti Management Review. Special issue. pp-8-15. 2016. ISSN: 0974-4274
• Modern retail emergence in rural India-The progressive way”, International Journal of Information, Business and Management. Vol.8, No.1, pp-86-97. 2016. ISSN: 2076-9202, (SJIF) = 3.91, (UIF) = 4.8
• The click of money-A study on virtual shopping”, South Asian Journal of Marketing & Management Research (SAJMMR). Vol.5, No.12, pp-54-68. 2015. ISSN: 2249-877X, (SJIF) = 4.748.
• Khadi- sustaining the change in generation gap”, Asian journal of marketing, Vol.8, No.2, pp-86-97. 2014. ISSN:1819-1924
• Persuading effect of store aesthetics on shopper’s purchase intention-The gender difference”, Indian journal of marketing (IC value: 11.11, NAAS rating: 4.24, UGC: 20802,  Scopus CiteScore = 0.25, (SNIP) : 0.061), Vol. 44 Issue 9, pp.43-53. 2014. ISSN: 0973-8703
• Rejuvenation of biofertiliser for sustainable agriculture economic development (SAED)”, Consilience The journal of sustainable development, Columbia University Vol. 11.Issue 1, pp.41-61. 2014. ISSN: 1948-3074
• Evaluating the antecedents and consequences of customer based brand equity—The case of nokia (Order No. 0824535). Available from ProQuest Dissertations & Theses Global. (1027921684). Retrieved from https://search.proquest.com/docview/1027921684?accountid=172344
• Organic Agri-India: Issues in Branding”, The International journal-Research journal of Economics and Business Studies, Vol. 1, No 6, pp-15-20. 2012. ISSN: 2251-1555
• Brand Name-The Impact Factor”, Research journal of Business Management, Vol. 5, Issue 3, pp-109-116.2011. ISSN: 1819-1932
• Perpetual Asset Management of Customer-based brand equity- The PAM evaluator”, Current Research journal of Social Sciences. Vol. 3, Issue 1, pp-34-44. 2011. ISSN: 2041-3246
• Configuring customer based brand equity by brand association, image and personality “The International journal-Research journal of Social Science and Management. Vol. 1, pp-35-44. 2011. ISSN: 2251-1571
• Consanguity of consumer and brand personality-A review”, ICFAIJournal of consumer research,3, pp.7-14.2008.ISSN: 0973-3760
• From brand vision to brand evaluation: The strategic process of growing and strengthening brands” Book review, ASBM Journal of Management, Vol.1, pp.139-142.2008.ISSN: 0974-8512
• The wheel and its spokes: Mapping the relationship between the key elements of Brand Management – A literature survey”, The ICFAI journal of Brand Management,3, pp.15-28, 2006.ISSN: 0972-9097

PhD guidance 5 completed

• ICSSR project titled Exploring women’s investment decisions: The influence of financial literacy and risk tolerance from 18.09.2025
• WBOHEPEE (World Bank) project titled Awareness and adoption of nutritional supplements pre and post covid:  Consumer  and nonuser perspective from 1.04.2022 for one year

• Invited lecture on   Community Skills (Verbal and Non-Verbal) 9th November, 2023 in 3 day workshop on Personality Development and Team Work organized by Gopabandhu Academy of Administration from 7th to 9th November, 2023 sponsored by Department of Personnel and Training (DoPT), Government of India, New Delhi.
• Invited lecture on Technology and Sustainable Development organized by Regional Outreach Bureau, Ministry of Information &Broadcasting,Govt. of India. 11 May 2022, 12.00pm to 1.00pm
• Invited lecture on   Community Skills (Verbal and Non-Verbal) 2nd march, 2022 in 3 day workshop on Personality Development and Team Work organized by Gopabandhu Academy of Administration from 2nd to 4th March, 2022 sponsored by Department of Personnel and Training (DoPT), Government of India, New Delhi.
• Invited lecture on Engaging students in online learning in FDP titled Effective delivery of online classes and conducting of online examination for Ravenshaw University from 13-17 dec, 2021, 15th, dec, 2021
• Invited lecture on Service of Indian Post in the Changing Business scenario in MDP on Business Strategy and Marketing in the changing Business Scenario for Postal Service Employees, Utkal University, 16-20th January, 2017.
• Invited lecture on Personality development in Orientation Programmes for IMBA students, Ravenshaw University, 7th September, 2016.
• Invited lecture on Personality development in Orientation Programmes for MBA students, Ravenshaw University, 12th July, 2016.
• Invited lecture in MDP on Marketing of Jute products in Orissa on the topic, steps for successful exporter through sales and distribution of product including behavioural aspects of an organization on 29^th January, 2008 by  MSME cuttack.
• Invited lecture in MDP on Entrepreneurship Development Programme on the topic, Communication skills and HRD concepts on 21^st January, 2008 by  MSME cuttack, 7^th -25^th January, 2008.
• Invited lecture in Business skill development programme on Entrepreneurship Development specially designed for engineering students on the topic, Effective Communication skill and personal management, Introduction to HRD concept on 7^th January, 2008 by MSME Cuttack.

• Best paper award for Sustainability of Khadi: The SEEC Approach”, International Conference on Sustainability: Innovations, Emerging Trends and Practices, IMIS, January 12-13, 2017.
• Best paper award for Differentiating service quality: The cultural challenge, International Seminar on Cross cultural dimensions of management: Issues and challenges in the era of globalisation”, Berhampur University, November 24-25, 2016.
• Second best paper award for Enhancing economic sustainability through Microcredit: An analysis over different activity, International Conference on Sustainability: Inspiration, Innovation and Inclusion, IIM Shillong, March 17-19. 2016.
• Rapporteur for technical session at National conference on Digital Business Transformation in India, Global institute of Management. Bhubaneswar. January 10-11, 2020.
• Session chair at International symposium on frontiers of infrastructure finance (ISFIF 2017), IIT Kharagpur, 14-15 Dec, 2017
• Coordinator of National conference on Skill Development- Managerial Implications, School of Management Studies, Ravenshaw University on 8^th and 9^th of April, 2016.
• Coordinator of National conference on Novelty and Challenges in Management, Ravenshaw Business School, Ravenshaw University on 14^th March, 2015.
• MBA topper and 1st rank holder in Utkal university

• Reviewer for international journals like Journal of Brand Management and Journal of Retailing and Consumer services (Elsevier).
• Technical editor to Research journal of business management and Asian journal of marketing
• Resource personnel for MSME, Cuttack
• Conducted several workshops on Marketing, Communication building and Entrepreneurship development.