- Marketing
- Organisational Behaviour & Entrepreneurship
- Marketing
- Research methodology
- cost and management accounting
Guidance :
- MPhil Guidance:
Sl No | Name of the Scholar | Year of award of Degree | Topic of MPhil Thesis | Summary of the Research Outcome(In 100 Words) |
- PhD Guidance:
Sl No | Name of the Scholar | Year of award of Degree | Registration No | Name of the Co-guide if any | Fellowship received if any during research | Topic of PhD Thesis | Summary of the Research Outcome(In 100 Words) |
---|---|---|---|---|---|---|---|
1 | Sunita Mall | Dr. G. Mishra | A Study on Retail Service Quality: An Analytical Approach | ||||
2 | Madhusmita Choudhary | 2019 | Dr. P. K. Mohanty | Brand evangelism and customer satisfaction of car purchase | |||
3 | Prasant Guru (Submitted) | 2019 | Study of Mineral Sector Projects in Odisha from 1980 to 2015- Implementation challenges and directions for future | ||||
4 | Pallabi Mund | 2018 | Stress and ‘Hardiness’: A Study of the Efficacy of ‘Hardiness’ among Indian Corporate Professionals | ||||
5 | Sanat Mishra | 2018 | Dr. M. K. Mishra | Study on market-led Initiatives by farmer groups of Odisha | |||
6 | Subidita Pattnaik | 2017 | A Study on Influence of Store Attributes On Consumer Store Choice and Patronage Behavior | ||||
7 | Aditya Ranjan Samal | 2017 | An Analysis of the uncertainty Factors affecting the sustainable linkage of Distribution of Paddy in Odisha | ||||
8 | J. Gopal Krishnan | 2017 | Importance of Building Customer Satisfaction Value and Retention: Relevance to Service Industry | ||||
9 | Gangadhar Mishra | 2016 | Distribution Practices and Cost Efficiency Measures in ParadeepPhophates Limited (PPL) | ||||
10 | Priyanka Tripathy | 2014 | Dr. K.C. Das | Consumer perception and preference for emerging Retail Formats in Urban | |||
11 | Arabinda Tripathy | 2014 | A Multilevel Exploration of Factors Influencing retail Image and Service Quality Assessment in Retail Centres in Orissa | ||||
12 | Manoranjan Dash | 2013 | Dr. S. K. Biswal | An Empirical Study of Customer’s Attitude towards using Internet Banking in Orissa- | |||
13 | Prasant Kumar Parida | 2013 | Dr. S. Panda | Measuring the Effectiveness of Social Marketing: A study on Behaviour Tracking among Long-distance Truckers of Orissa | |||
14 | Gaurav K. Kundu | 2011 | Impact of Reform and Privatisation on Stakeholders with special reference to Power Sector Reforms in India | ||||
15 | Prasant Ku. Dash | 2011 | Consumer Decision Making Styles on Retail Shopping: A Special Focus on Textile Consumption in Orissa | ||||
16 | Priyabrata Patanaik | 2011 | Power Sector Reform: A New Way of Corporate Governance | ||||
17 | Minaketan Sarangi | 2011 | Environment, Competency and Performance: An Exploratory Analysis of Small Scale Industrial Entrepreneurs of Orissa | ||||
18 | Prafulla Ku. Rath | 2011 | Management of Non-Performing Assets in Banks | ||||
19 | Anushree Mishra | 2011 | A Study on Emotional Intelligence in Aluminium Industries in Orissa | ||||
20 | Ashok Ku. Dash | 2011 | Brand Revitalisation Strategies in evolving Market Scenario: A Study of Selected Indian Pharmaceutical Companies in Orissa MarketBrand Revitalisation Strategies in evolving Market Scenario: A Study of Selected Indian Pharmaceutical Companies in Orissa Market | ||||
21 | Manit Mishra | 2010 | An Empirical Investigation of Materialism among Urban Indian Customers : Scale Validation and Assessment of Relationship with Consumer Behaviour Parameters | ||||
22 | Subhasmita Biswal | 2010 | Organisational Culture and Work Motivation in Banking Sectors: A Comparison between Public and Private Sector Banks | ||||
23 | Ayashkanta Mohanty | 2010 | Effect of Organisation Culture and Leadership Behaviour on Organisational Commitment, Job Satisfaction and Job Performance at Small and Medium sized firms in Orissa | ||||
24 | Debajani Sahu | 2009 | Dr. Prita H. Vyash | Integrating CRM Practices in Hotel Operations: Managerial and Operational Implications: A Comparison between Orissa and Gujurat Hotels | |||
25 | Vijaya Bandyopadhyaya | 2009 | Dr. T. K. Pani | Assessing Service Quality in Educational Institutions in Orissa | |||
26 | Sanjay Ku. Kar | 2009 | Dr. P.K. Sinha | Category Management Practices and Performance in India | |||
27 | Subhashree Panda | 2009 | Organisational Stress and Coping Strategies: A Comparative Study of Manufacturing and Service Industries in Orissa | ||||
28 | Bidisha Mohanty | 2009 | Dr. Prabhas Ku. Mishra | Assessment of Human Resources Strategy in Corporate Sector | |||
29 | Sanjit Ku. Dash | 2009 | Dr. B.B. Pradhan | Influence of Family members on Household Product Purchase Decisions | |||
30 | Jyotirmayee Choudhury | 2008 | A study on Mediating Role of Intellectual Capital between HR Configuration and Organisational Performance with specific reference to Indian Organisations | ||||
31 | Ranjan Ku. Kantha | 2008 | Dr. Sarat Ku. Lenka | Customer Relationship Management : Trends and Opportunities in Hotel Industry | |||
32 | Umasankar Dash | 2007 | Effects of Organisational Culture on Motivation: A Study of Middle and Operative Level Managers of Two Units of a PSU | ||||
33 | Jadabananda Panda | 2007 | Customer Satisfaction: Introspection into Public and Private Sector Bank in Orissa | ||||
34 | Prafulla Ku. Das | 2005 | Launch of New Products in Pharmaceutical Industry in India – A Study on Selected Brands & Their Performance between1997-2001 | ||||
35 | Bandana Nayak | 2003 | A Study on Effective Leadership among Managers and Supervisors in RSP |
Journal Publications :
- International Publications:
1 Choudhury J, Mishra B. B. (2010) : Theoretical and Empirical investigation of Impact of Developmental HR Configuration on Human Capital Management, International Business Research, Toronto, Canada Vol 3(4), PP:181-186.
2 Choudhury J (2010): Performance Impact of Intellectual Capital: A study of Indian IT sector, International Journal of Business Management, Toronto, Canada Vol 5(9), PP:72-79.
3 Choudhury J, Nayak S. C. & Yunus. H. J. N(2011) : An enquiry into impact of HR architecture on Human Capital pool, Business & Management Quarterly Review (BMQR), MARA, Malaysia, Vol 2 (1), PP:1-13.
4 Choudhury J, Nayak S.C (2011): An empirical investigation of impact of Acquisition HR configuration on Human capital Development, Global journals of management and business review (GJBMR), USA, Vol 11(1), pp-27-31.
5 Choudhury J, (2011) :Â HR Configuration, Social Capital & Organisation Performance – Theoretical Synthesis & Empirical Analysis THE JOURNAL OF COMMERCE, University of Punjab, Pakistan, published, July-2011. - National Publications:
- Review Articles(State Level Publications):
- Conference Publication(Presented/Published in proceedings):
- Edited Books :
- Text Books :
- Book Chapters :
- Research Books :
- Workshops:
- Seminars:
- NRTS (1973-77)
- National Scholarship (1977-81)
- POSCO Asia Research Award (2007), Sponsored by AEC, Ahmadabad for FDPM (IIM-A, 1991)
- Commonwealth Academic Fellow (Cardiff University, UK, 2013)
- Sikhya Jyoti Sanman (2019) by Nirman Trust.
- Teaching:
- Important Activities:
- Research Projects Undertaken:
1 Industrial Entrepreneurship in Orissa – UGC minor Research Project (2001)
2 Leadership Effectiveness in RSP – UGC minor Research Project (2004)
3 Status of Corporate Social Responsibility in Big Industrial Houses of Orissa – funded by CYSD Bhubaneswar (2005)
4 Impact of POSCO India Project on Socio-Economic Development Orissa – funded by POSCO TJ Park Foundation Seoul, Korea (2007)
5 Benchmark Survey for Implementation of IDDP-IX in Ganjam and Gajapati Districts of Orissa – funded by OMFED (2010)
6 Benchmark Survey for Implementation of IDDP-XI in Cuttack and Dhenkanal Districts of Orissa – funded by OMFED (2011)
7 Benchmark Survey for Implementation of IDDP-X in Baragarh, Sambalpur, Deogarh, Jharsuguda and Sonepur Districts of Orissa – funded by OMFED (2011)
8 A Study on CSR Activities of IOCL (2014)
9 Benchmark survey for Khurdha and Puri Districts of Odisha under NPDD sponsored by OMFED (2014) - Invited Lectures:
- Administrative/Executive experience:
1 Chairman, Board of Studies, Business Administration, Utkal University
2 Chairman, SRC, Business Administration, Utkal University
3 Dean, Faculty of Business Studies & Management, UU (2014-15).
4 Head of the Dept. (2003 – 2005), (2007 – 2008) and (2013-2015)
5 Chairman, BOS & SRC in Business Administration
6 Director of CAM, Utkal University (2013-2015), (June, 2016 to till date)
7 Course Coordinator, Integrated MBA Program (October, 2010 to August, 2012 and June, 2014 to till date)
8 Associate Course Coordinator Exe MBA Program U.U. (2002 to 2007)
9 Associate Coordinator Integrated MBA Program (1999-2002 & 2007 – 2010)
10 Asst. Coordinator MBA Program IGNOU, BBSR Study Centre (1992-1997)
11 Additional Superintendent Gents Hostel No.1, U.U. (2000 – 2003) - Conference organized as Organizing Secretary: