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Dr. Manjusmita Dash
Name: Dr. Manjusmita Dash
Designation: Asst. Professor
Qualification: D. Litt. , Ph.D. , MBA,
Phone No.: 9438296306
ORCID:
E-mail ID: manjudash@ymail.com
Biosketch
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Department of Business Administration, Utkal University 28.09.2007 – Present Asst. Professor
Xavier Institute of Management 01.08.2005 – 31.03.2007 Research cum Consulting Associate (Project related)
Nilachal Carbo Metaliks Ltd. 04.04.2000 – 08.03.2005 Director – Marketing
Utkal University Continuing D. Litt.
Department : Business Administration
Thesis Title:A Study on Problem and Prospects of MSME in Odisha and Artisan Development through Cluster Approach.
Areas : Marketing Management
Advisor : Prof. B. B. Mishra
Utkal University 2006 Ph.D.
Department : Business Administration
Thesis Title : Strategic Positioning in selected Handicrafts Products in Orissa
Areas : Marketing Management
Advisor : Prof. Brajaraj Mohanty
Utkal University 1993 Master in Business Administration Department : Business Administration Specilialization : HR & Marketing Management
Utkal University 1991 Bachelor of Arts Department : Psychology Honours : Psychology
Council of Higher Secondary Education, Odisha 1988 +2 (CHSE)
Board of Secondary Education, Odisha 1986 10th (Matric)
  1. Institution Award in Technology Management from “The Institution of Engineers (India)” Odisha State Centre, Bhubaneswar during the 60th Annual Technical Session,
  2. N. Panda Memorial Award in Living Lab : A Platform for real life driven research of Knowledge Exchange and Innovation co-creation “A Case Study”“The Institution of Engineers (India)” Odisha State Centre, Bhubaneswar during the 62nd Annual Technical Session, 2021.
  1. Xavier Institute of Management
    • Designation : Research cum Consulting Associate (Project related) 01.08.2005 – 31.03.2007
  1. Nilachal Carbo Metaliks Ltd.
    • Designation: Marketing Manager 04.04.2003 to 08.03.2005

IMBA –

  • Marketing Management – I
  • Marketing Management – II
  • Marketing Management (Paper Code- 402)
  • Consumer Behaviour (Paper Code- MM 805)
  • Service Marketing (Paper Code- MM 905)
  • Industrial Marketing
  • Advertising and Self Promotion (Paper Code – 503)
  • Rural & Agricultural Marketing (Paper Code- MM 1004)
  • Psychology for Management (Paper Code – 302)

Department of Business Administration, Utkal University
Duties: Taught Recitations, Held Office Hours, Graded Exams

INVITED LECTURES :

  1. Sarojini Naidu Govt. Girls‟ P.G. (Autonomous) College, Bhopal, MP, 26th& 27th June 2020, National Webinar on Curricular Aspects (NAAC Criterion 1).
  2. Capital Institute of Management and Science, Bhubaneswar, Odisha, 20th October 2020, National Webinar on “Finance and Management”.
  3. Mahatma Gandhi National Council of Rural Education, Hyderabad, on 12th December 2020, Online Curriculum Workshop on “BBA in Rural Management and MBA in Rural Management”.
  4. Capital Institute of Management & Science, Bhubaneswar, 22ndAug, 2013, National Seminar on Sales Promotions on Apparel Retail
  5. Capital Institute of Management & Science, Bhubaneswar, key note speaker on National Seminar „„Product Innovation and Its Different
  6. Deliver A Talk On „Understanding 21st Century Customers‟ for Postal Executives on 21.02.14 For 2 Hours.
  1. Department of Business Administration, Utkal University, Vani Vihar, on 30.02.2014 Deliver a Talk on „Successful marketing Strategies for different Postal Products‟ for postal
  2. Academy Of Management & Information Technology, Bhubaneswar, 15th, 2015, Deliver A Talk “Understanding Customer For Sustainable Marketing” in The Orientation Programme.
  3. Department of Business Administration, Utkal University, Vani Vihar,15.03.2015, Deliver a Talk on „Sustainable marketing Strategies for Postal Services”.
  4. Department of Business Administration, Utkal University, Vani Vihar, 19.01.2017, Deliver a Talk on „Consumer Behaviour : A Strategic Business Survival Approach‟ for postal
  1. “Consumer Behaviour in 21st Century”, Academy of Management and Information Technology, Khurda, 15 September
  2. “Self promotion on Apparel Retail Store”, Capital Institute of Management and Science (CIMS), 22 August
  3. “Developing marketing strategy for Postal products”, Department of Business Administration, Utkal University, Vani Vihar, 30 March
  4. “Product Innovation and its different tools”, Capital Institute of Management and Science (CIMS), 24 December

Ph.D. thesis

  • Manjusmita Dash, “Strategic positioning in selected Handicrafts Products in Orissa”. Departmental Research Committee:Prof. P. K. Sahoo (Chairperson), Prof. Brajaraj Mohanty (Guide), Prof. B. K. Mangaraj, Prof. B. B. Mishra, Dr. Muna Kalyani,Utkal University, 2006.

Book Articles (Authored/Edited)

  • Manjusmita Dash, ¨Marketing of Handicraft”, Prachi Prakashan, New Delhi, ISBN No. 81-85824-45-2, 2016.
  • C. V. Krishna, Dr. Manjusmita Dash, ¨ Retailing in India”, Lambert Publication, Germany, ISBN No. 978-3-8465-9474-2, 2015.
  • Manjusmita Dash, ¨Marketing in Air”, Avon publication, New Delhi/India, ISBN No. 978-938183-934-8, 2014.
  • Manjusmita Dash, ¨Winning Strategy for a Successful Interview”, SSDN publishers & Distributors, New Delhi/India, ISBN No. 978-93-8357-542-8, 2013.

 

  • Amit Sen, Dr. Manjusmita Dash, “Marketing of Rural Products : An Empirical study of a Tribal Region”, ASBM Publishing, Asian School of Business Management, Bhubaneswar, ISBN No.- 13:978-1542495318, 2016.
  • Manjusmita Dash, “Marketing Of Handicraft Products in Orissa: Challenges and Opportunities”, Kanishka Publishers, Distributors, ISBN No.- 978-81-8457-1073, 2016.
  • Dr Jaykrushna Panda, Monalisa Pattnaik, Dr. Manjusmita Dash, “Decision- Making Approach to a Single Item EOQ Model With Limited Capital Investment and Limited Storage Constraints”, PG Department of Business Administration, Utkal University, Bhubaneswar-04, ISBN No.- 97881923 79302, 2015.
  • Manjusmita Dash, “A Case study of Creamy and Spicy : A successful Entrepreneur”, DRS Publication of P.G. Dept. of Commerce, Utkal University, Bhubaneswar, 2015.
  • Manjusmita Dash, Smruti Ranjan Das, Amit Kumar Sen, Dr. Arvind Shende, Dr.
  1. V. Krishna, Debabrata Dash, Smarak Samarjeet, Dr. Sarada Prasanna Patra, Monalisha Pattnaik, Dr. Anshuman Sahoo, Dr. Sabyasachi Das, Narayan Dixit, “Emerging Business Trends and Marketing Strategy”, S.K. Book Agency, New Delhi, ISBN No.- 978-93-8315-829-4.

Journal Articles

  • Manjusmita Dash, Prof. Bidhu Bhusan Mishra, “Problems of Handicraft Artisans: An Overview”, International Journal of Managerial Studies and Research (IJMSR), ARC Journal, ISSN No.- 2349-0349 (Online), Vol- 9, 2021.
  • Manjusmita Dash, Prof. Bidhu Bhusan Mishra, “Coir Industry in India: An Overview of Performance, Problems and Prospects”, GE-International Journal of Management Research, Association of Academic Researchers and Faculties (AARF) ISSN No.- 2321-1709 (Online), Vol- 9, 2021.
  • Manjusmita Dash, Prof. Bidhu Bhusan Mishra, “Micro, Small and Medium Enterprises (MSME) in India: Potentialities for Nation‟s better future”, International Research Journal of Management and Commerce, Association of Academic Researchers and Faculties (AARF) ISSN No.-2348-9766, Vol- 8, 2021.
  • Manjusmita Dash, “Empirical Study on factors affecting buyer performance during COVID-19 Pandemic”, Journal of Xidian University (Scopus Indexed), ISSN No.- 1001-2400, Vol-14, 2020.

 

  • Manjusmita Dash, “Living Lab – User driven Innovation for Sustainability – A Case study”, Strad Research (UGC Listed), ISSN No.- 0039-2049, Vol-7, 2020.
  • Manjusmita Dash, “Innovations in Natural Farming through Organic Farming vs. Chemical Farming: An empirical study on Farmers of Odisha”, Journal of Critical Reviews (Scopus Indexed), ISSN No.- 2394-5125, Vol-7, 2020.
  • Manjusmita Dash, “An Empirical study on AI and Buyer experience- An Indian context”, Journal of Information And Computational Science (Scopus Indexed), ISSN No.- 1548-7741, Vol-8, 2019.
  • Manjusmita Dash, “Role of Consumer Brand Identification in Brand Engagement Behaviors: A Study on Online Brand Communities”, Infokara Research (Scopus Indexed), ISSN No.- 1021-9056, Vol-8, 2019.
  • Manjusmita Dash, “Expectation, Perception and Satisfaction with Service Quality

–A Mall Customer Insight”, International Journal Of Exclusive Management Research (UGC Listed), ISSN No.- 1021-9056, Vol-8, 2018.

  • Manjusmita Dash, “Customer footfall in shopping malls”, International Review of Social Science And Humanities (UGC Listed), ISSN No.- 2249–2585, Vol-9, 2019.
  • Manjusmita Dash, “An empirical study on factors influencing consumer behavior towards dairy products”, Strad Research (UGC Listed), ISSN No.- 0039-2049, Vol-7, 2020.
  • Amit Sen, Dr. Manjusmita Dash, “An Empirical Study on Determinants of Brand Loyalty among Apparel Consumers in India”, International Journal of Research and Innovation in Social Science (IJRISS) (Peer reviewed), ISSN No.- 2454-6186, Vol-2, 2018.
  • Amit Sen, Dr. Manjusmita Dash, “An Empirical study Determining Customer Expectation, Perception and Satisfaction Towards Service Quality in Malls”, Journal of Management Research and Analysis (JMRA) (UGC Listed), ISSN No.- 2394- 2770, Vol-5, 2018.
  • Manjusmita Dash, “Buying behaviour of Odisha female customers: a study on brand Loyalty of cosmetics”, Asian Academic Research Journal of Social Science & humanities (Peer reviewed), ISSN No.- 2278–859X, Vol-5, 2018.

 

  • Prakash Jha, Dr. Manjusmita Dash, “Issues and challenges associated with Sustainable Development of Agriculture by Natural Farming : An Empirical Study on Farmers of Odisha”, SIDDHANT- “A Journal of decision making” Peer Reviewed, ISSN No.- 2231-0649, Vol-18, 2018.
  • Amit Sen, Dr. Manjusmita Dash, “Branding affects decision making”, Journal of Emerging Technologies and Innovative Research, UGC listed, ISSN No.- 2349- 5162, Vol-5, 2018.
  • Manjusmita Dash, “Creating Sustainable Interventions for Artisans Development of Orissa Handicrafts”, International Journal of New Technology and Research, Peer Reviewed, ISSN No.- 2454-4116, Vol-3, 2017.
  • Manjusmita Dash, “Perspectives on Multinational Enterprises in Emerging Economies and Sustainable Development : Innovative strategies for Competitiveness in India”, International Journal of Advance Management Research, UGC listed, ISSN No.- 2393-9664, Vol-5, 2017.
  • Manjusmita Dash, “Exploring the Link between Foreign Direct Investment and Multinational Enterprises for Developing Innovative Competitive Strategies in India”, International Journal of Business and Social Science, Centre for Promoting Ideas, USA, Peer Reviewed, ISSN No.- 2219-1933, Vol-7, 2016.
  • Prakash Jha, Dr. Manjusmita Dash, “Management of Natural Resources and Sustainable Development in India with reference to Agricultural Sector”, SIDDHANT- “A Journal of decision making”, Peer Reviewed, ISSN No.- 2231-0649, Vol-17, 2017.
  • Manjusmita Dash, “Determinants of Consumer Buying Behaviour: An Empirical Study of Private Label Brands in Apparel Retail”, The International Journals of Social Science and Management, Singapore, Peer Reviewed, ISSN No.- 22511571, Vol-12, 2015.
  • Manjusmita Dash, “An Empirical Study on Product Design Improvement for Selected Handicrafts of Orissa”, International Journal of Research in Finance and Marketing, Singapore, Peer Reviewed, ISSN No.- 22315985, Vol-5, 2015.

 

  • Manjusmita Dash, “The Role of Family Influence in Buying Handicrafts Products”, International Journal in Management and Social Science, Singapore, Peer Reviewed, ISSN No.- 23211784, Vol-3, 2015.
  • Manjusmita Dash, “A Development Of Logistics Management Models for the Better Customer Service”, Archives of Business Research, Society for Science and Education, United Kingdom, Peer Reviewed, ISSN No.- 20547404, Vol-2, 2014.
  • Janaki Ballav Patnaik, Dr. Manjusmita Dash, “Mental Health at Work Place : A Study on Coping Behaviour”, Social Science International, Peer Reviewed, ISSN No.- 09763910, Vol-29, 2013.
  • Manjusmita Dash, Dr. Janaki Ballav Patnaik, “A Study of Microfinance Institutions as a Tool for inclusive Growth of Rural Poor in India”, In Indian Journal of Scholarly Research, Peer Reviewed, ISSN No.- 22788271, Vol-2, 2013.
  • Sarada Prasanna Patra, Dr. Manjusmita Dash, “Comparative Study of MBTI and DISC”, Global Research Analysis, Peer Reviewed, ISSN No.- 22778160, Vol-2, 2013.
  • Sarada Prasanna Patra, Dr. Manjusmita Dash, “Behavioural Analysis of Change”, Indian Journal of Applied Research, UGC listed, ISSN No.- 2249555X, Vol-3, 2013.
  • Sarada Prasanna Patra, Dr. Manjusmita Dash, “Moral Behavioural Downfall behind Economic Crisis”, Paripex – Indian Journal of Research, Peer Reviewed, ISSN No.- 22501991, Vol-2, 2013.
  • Manjusmita Dash, “A Study on Family influence in Purchase Decision Making-A Case Study on Handicrafts”, Indian Journal of Scholarly Research, Peer Reviewed, ISSN No.- 2278827, Vol-2, 2013.
  • Sarada Prasanna Patra, Dr. Manjusmita Dash, “Emotional Intelligence and Organizational Effectiveness”, Indian Journal of Scholarly Research, Peer Reviewed, ISSN No.- 2278827, Vol-2, 2013.
  • Manjusmita Dash, Dr. Kulveen Kaur, “Youth Entrepreneurship As A Way of Boosting Indian Economic Competitiveness : A Study of Orissa”, International Review Of Management and Marketing, Econ Journals, Brussel, Peer Reviewed, ISSN No.- 21464405, Vol-2, 2012.

 

  • Manjusmita Dash, “Consumer Preferences towards Private Label Brands in Indian Apparel Retail -A Pilot Study”, International Journal of Research in Management, Peer Reviewed, ISSN No.- 22495908, Vol-2, 2012.
  • Manjusmita Dash, Dr. Sanjay Mohapatra, “The Role of Microfinance as Tool for Socio Economic Improvement in Society”, The International Journal of Decision Making in Supply Chain and Logistics, Peer Reviewed, ISSN No.- 22297332, Vol-3, 2012.
  • Sarada Prasanna Patra, Dr. Manjusmita Dash, “Study of Performance Measurement in Logistics-with special reference to Kalinga nagar,”, Paripex-Indian Journal of Research, Peer Reviewed, ISSN No.- 22501991, Vol-1, 2012.
  • Sarada Prasanna Patra, Dr. Manjusmita Dash, “Cost Effective Transportation”, Indian Journal of Applied Research, Peer Reviewed, ISSN No.- 2249555X, Vol-1, 2012.
  • Sanjay Mohapatra, Dr. Manjusmita Dash, “Problems Associated with Artisans in making of Handicrafts In Orissa”, In ‘INFORMS’- Management Review – An International Journal, Korea, Peer Reviewed, ISSN No.- 19758480, Vol-6, 2011.
  • Manjusmita Dash, “Buyers Preferences of Product Design for Purchase of selected Indian Handicrafts with reference to Orissa State”, Asia Pacific Journal of Research in Business Management, UGC listed, ISSN No.- 2294104, Vol-2, 2011.
  • Sanjay Mohapatra, Dr. Manjusmita Dash, “Child Labour – A Product of Socio Economic Problem for India, Findings and Preventives – A Case of Bhubaneswar ( A State Capital in India)”, International Research Journal, Nigeria, Educational Research, Peer Reviewed, ISSN No.- 21415161, Vol-2, 2011.
  • Manjusmita Dash, “The Study of Dynamic Relationship between Trading, Volume, Return, and Validity”, The International Journal of Singapore, Research Journal of Commerce and Behavioral Science, Peer Reviewed, ISSN No.- 22511547, Vol-1, 2011.
  • Manjusmita Dash, “A Study on Price and Open Interest in Indian Stock Index (NIFTY) Future Market”, The International Journal of Singapore – Research Journal of Economics and Business Studies, Peer Reviewed, ISSN No.- 22511555, Vol-1, 2011.

 

  • Manjusmita Dash, Dr. C. V. Krishna, “Next Generation Retailing In India : An Empirical Study Using Factor Analysis”, International Review of Management and Marketing of Econ Journals, Brussel, Peer Reviewed, ISSN No.- 21464405, Vol-1, 2011.
  • Manjusmita Dash, Dr. C. V. Krishna, “Marketing of Handicrafts – A Challenge For Artisans – A Case Study of Orissa State India”, The International Journal of Singapore Research Journal of Social Science And Management, Peer Reviewed, ISSN No.- 2010457X, Vol-1, 2011.
  • Manjusmita Dash, “Marketing of Orissa Handicrafts – A Study on Challenges and Opportunities”, International Journal of Multidisciplinary Management Studies, Peer Reviewed, ISSN No.- 22498834, Vol-1, 2011.
  • Manjusmita Dash, “Buyers’ Preferences of Product Design for Purchase of Craft Items-with special reference to Orissa Handicrafts”, JIMS 8m-The Journal of Indian Management & Strategy, Peer Reviewed, ISSN No.- 09739335, Vol-16, 2011.
  • Manjusmita Dash, “Buyers‟ Preferences for Purchase of Selected Handicrafts with Special reference to Orissa”, The IUP Journal of Management Research, Peer Reviewed, ISSN No.- 9770972-534001, Vol-IX, 2010.
  • R. K. Bal, Dr. Manjusmita Dash, Factors determining buying behaviour of Handicrafts items with reference to Handicrafts of Orissa”, Kaim the Journal of Management and Research, Peer Reviewed, ISSN No.- 09749462, Vol-2, 2010.
  • Manjusmita Dash, Dr. C. V. Krishna, “Social Marketing of Condom In India”, Adverting Express, Peer Reviewed, ISSN No.- 9770972-532007, Vol-10, 2010.
  • Manjusmita Dash, Dr. C. V. Krishna, “3 Idiots and Film Branding”, Adverting Express, Peer Reviewed, ISSN No.- 9770972-532007, Vol-10, 2010.
  • Manjusmita Dash, “FMCG-The Biggest Potential for Rural Market”, The Odisha Journal of Commerce and Management, Peer Reviewed, ISSN No.- 09768599, Vol- 1, 2010.
  • Manjusmita Dash, “Recent Trends in Rural Marketing with special reference to FMCG”, IMI Odisha, Peer Reviewed, ISSN No.- 0974293X, Vol-2, 2009.

 

  • Manjusmita Dash, “A Study of the Perception of the Customers on Product Design of The Handicrafts Products of Orissa”, The Research Network, Peer Reviewed, Vol-3, 2008.
  • Manjusmita Dash, “Marketing of Handicrafts : Challenges & Opportunities”, The Excellence, Peer Reviewed, , Vol-2, 2003.

Refereed Conference Publications

 

  • Manjusmita Dash, Textile Industry in India -S.W.O.T Analysis, New Generation Coir Products & the Investment Opportunities, December 07, 2015
  • Manjusmita Dash, Sustainable Employability skills for Young Professionals, Soft skill and Personality development, December 04, 2015
  • Manjusmita Dash, Emerging Technologies in Food Processing, Conference on Rice Processing Technology, October 10, 2015
  • Manjusmita Dash, Sustainable Competitive Advantage in the Hotel Industry & Impact of Innovations on Occupancy Rate, Sustaining Competitive Advantage in Service Sector, May 15, 2015
  • Manjusmita Dash, The Role of Caron Finance for Sustainable Development ,

Emerging Business Opportunities for Sustainable Development, April 07, 2015

  • Manjusmita Dash, An emerging concept for Sustainable Business Growth,

Sustainable Development, February 19-20 2010

  • Manjusmita Dash, Customer Service & Relationship Marketing as a means of Gaining a Competitive Advantage in Indian Hotel Industry, The Endless Pursuit of Winning in the VUCA Environment, January 30, 2015
  • Manjusmita Dash, Horticulture-The Growth driver of Indian Agriculture: Opportunities and Challenges, Potential of Horticulture in Odisha : Challenges and Opportunities, November 28, 2014
  • Manjusmita Dash, Recent Issues and Challenges in Management and Technology in India, Emergence of India as an Economic Superpower: Challenges and Opportunities, April 29, 2014
  • Manjusmita Dash, Strategic Entrepreneurial Development in Tribal Orissa – A Case, Strategic Entrepreneurial Innovation for Sustainable Tribal Area Development, March 27, 2014.
  • Manjusmita Dash, Foreign Direct Investment in India: Facts & Issues, Issues & Challenges of FDI in India Retail Sector, February 24, 2014

 

  • Manjusmita Dash, The Best Leadership is good management, XXXIV Annual Conference Odisha Commerce Association, February 23, 2014.
  • Manjusmita Dash, Investment Pattern of Life Insurance Corporation of India Ltd.: A Dream Unachieved, Indian Insurance Industry: Sustainability in the Era of Globalisation, January 24, 2013.
  • Manjusmita Dash, Sustainable development of women Entrepreneurship, Strategic Entrepreneurship in Emerging Economics: Competitiveness and Globalisation, October 17, 2012.
  • Manjusmita Dash, The Role of retail banking In India, Challenges and Opportunities of Retail Banking in India, March 25, 2012.
  • Manjusmita Dash, MSME in India-need to fuel the engines of economic growth,

Development of Entrepreneurship in MSME, March 06, 2012

  • Manjusmita Dash, Micro, Small and Medium Enterprises (MSMEs) in India,

XXXII All Odisha Commerce Conference, March 04, 2012

  • Manjusmita Dash, Microfinance as tool for Poverty alleviation and Economic Development of India, Strategic Corporate Finance:2020, February 29, 2012.
  • Manjusmita Dash, The Effective strategies of Entrepreneurship:                                                                                               A case of Bhubaneswar, Entrepreneurship and Infrastructure Development, March 12, 2006
  • Manjusmita Dash, Role of Media in Democracy :An Indian perspective, Role of Media In Democracy, November, 25-26, 2016
  1. Attendee of Faculty Development Programme (FDP) in “Entrepreneurship incubation and innovation”, 23 – 29 June 2020 at Teaching Learning Centre, Ramanujan College, University of
  2. Attendee of Faculty Development Programme (FDP) in “Research Methodology : Data analysis, reporting and Publication Perspective”, 20 – 26 July 2020 at Bharathiar
  3. Attendee of Faculty Development Programme (FDP) in “Self Society and Personal Development”, 25 April – 2 May 2020 at Universitas Hindu Indonesia,
  4. Attendee of Faculty Development Programme (FDP) in “Rural Management”, 6 – 12 May 2018 at Institute of Rural Management Anand (IRMA).
  5. Attendee of Faculty Development Programme (FDP) 25 April – 31May 2016 at Indian Institute of Management (IIM),

 

  1. Attendee of Faculty Development Programme (FDP) 20 – 25March 2015, UGC Academic Staff College, Utkal
  2. Attendee of Faculty Development Programme (FDP) 30th January – 7th February 2012 UGC Academic Staff College, Utkal
  3. Attendee of    Faculty    Development    Programme   (FDP)                    “Multivariate statistical analysis”, 26thMarch 2011 at Indian Institute of Technology
  4. Attendee of Faculty Development Programme (FDP) 26th July 2010 at ICFAI,
  5. Attendee of    Faculty    Development    Programme    (FDP)    26th                    July 2010        at Entrepreneurship Development Institute of
  6. Attendee of Training Programme SAKSHAM- IT Champion,11th – 20th October 2012 organized by
  7. Key note Speaker on Sales promotions on Apparel Retail Store, National Seminar on Sales promotions on Apparel Retail Store, 24, December, 2013
  8. Chairperson for the National seminar on Product Innovation and its different tools, National Seminar on Product Innovation and its different tools,22,Aug,2013
  9. Key note speaker in National Seminar on Leadership in 21st century, National seminar, 31st May,2010
  10. Chair a session for the seminar on Customer Relationship Management, Seminar on Customer Relationship Management
  11. Chairperson(opening session) for National Conference On‟ Emerging Business Trends and Marketing Strategy‟, Emerging Business Trends and Marketing
  12. Chief Speaker for seminar on „Global work place by the year 2020‟, One day seminar on Global work place by the year 2020
  13. Successful Marketing Strategy for different Postal Products, Resource Person for Postal Training Programme for Postal
  14. Understanding the Customer in 21st century, Talk in a Orientation Programme in Academy of Management & Information Technology
  15. Resource Person for Postal Training Programme , Sustainable Marketing Strategies for Postal Services
  16. Resource Person for Postal Training Programme, Consumer Behaviour: A strategic Business Survival
  17. Today‟s Marketing   :   A    Strategic   Business   Survival                  Approach,   Seminar               for Agribusiness Programme in Centre for Agri Management, Utkal University
  18. Guest Lecture on „Today‟s marketing: A strategic Business Survival Approach‟, Invited as guest lecture for agriculture
  19. Management Yesterday, Today and Tomorrow, National Seminar organized by Capital Institute of Management & Science.

 

  1. Social Media Marketing and Advertising, 5G and its scopes for different Technologies, Institute of Engineers, Bhubaneswar, November 9 – 10,
  2. Energy Management System and its Marketing, Role of Smart Grid for Rural Electrification, Institute of Engineers, Bhubaneswar, December 15 – 16,
  3. Excellence in Research and Education, 7th International Conference (CERE-2016), IIM, Indore, May 5-8,
  4. Development & Implementation of Business to Business Strategy, Recent Trends in Business Education and Employability, (UGC Sponsored) PG Department of Commerce MPC Autonomous College, Baripada, March 24, 2015.
  5. Customer Service & Relationship Marketing as a means of Gaining a Competitive Advantage in Indian Hotel Industry, The Endless Pursuit of Winning in the VUCA Environment, KIIT School of Management (KSOM), January 30,
  6. Skill India-2015, 04th International Seminar, IIPM School of Management, January 17, 2015.
  7. Recent Applications of Statistics, Latest Trends & Applications in Statistics & Operations Research, G department of Statistics, University, November 18, 2014.
  8. Recent Issues and Challenges in Management and Technology in India, Emergence of India as an Economic Superpower: Challenges and Opportunities, Mohanlal Sukhadia University, Udaipur, April 29,

 

A Study on Problem and Prospects of MSME in Odisha and Artisan Development through Cluster Approach.

  1. C. V. Krishna, Ph.D. Awarded, (Utkal University) –An Empirical study determining Consumer references towards Private labels in apparel retail using conjoint analysis, 2012.
  2. Sarada Prasanna Patra, Awarded, (Utkal University) – A Study of Customisation of Logistics network for Steel sectors at Kalinga Nagar Industrial Area, 2013.
  3. Amit Sen, Submitted, (Utkal University) – Buyer Behaviour and Brand perception in Shopping Malls – A study of selected brand, 2020.
  4. Prakash Jha, Submitted, (Utkal University) –Innovation in Natural Farming – Sustainable Agriculture and Management of Natural Resources, 2021.
  • Appointed as External Examiner for evaluation of Ph.D. Thesis of Mr. Chandrakant B. Borhude, Department of Business Management, Rashtrasant Tukadoji Maharaj Nagpur University,
  • Working as Hostel Superintendent of Ladies Hostel- V, Utkal University, Bhubaneswar since 29th July 2018.
  • Question Paper Setter and Evaluator for North Odisha University, Centurion University, Dhenkanal Autonomous College, Berhampur University, Fakir Mohan
  • Presently I am also in charge of activity co-ordinator for the students of IMBA, Department Of Business Administration, Utkal University. In this regard I used to organize many seminars, workshops, extempore, Group Discussion etc. regularly for the
  • Member of Cultural and Aesthetic Committee of Utkal University, Vani Vihar,
  • An Alumna of IIM,
  • Member of Operation Research Society of India (ORSI)
  • Member of SAKSHAM-IT batch MS-236 of Microsoft Saksham portal
  • A Member of the Editorial Board Of the Journal of Social Science International published by D. Publication Pvt. Ltd, 11, Darya Ganj, New Delhi,110002
  • Member of Institute of Directors Centre for corporate governance IOD Bhubaneswar Chapter since
  • Member of Governing Body of Capital Institute of Management & Science, Bhubaneswar, affiliated to BPUT,