Dr Anuradha Mishra

• Assistant Professor at the Centre for Agri-Management, Department of Business Administration, Utkal University, since January 2010.

• Advance Computer Skill
• MIS & E-Commerce
• Retail Management
• Product & Brand Management

• FLUNKY Toys: Expanding Aryan Raj’s Vision to a New Dimension,
  International Advanced Research Journal in Science, Engineering and Technology (IARJSET), July 2025.
• e-NAM: A Case Study on Sustainable Model for Farmers in Odisha,
  Strad Research, UGC CARE Group-II Journal, Web of Science Group, Vol. 9, Issue 5, 2022, ISSN: 0039-2049.
• An Intervention into Visual Merchandising Tools through Exploratory Factor Analysis (EFA),
  International Journal of Science and Research (IJSR), Vol. 11, Issue 4, April 2022, Paper ID: SR22423142936, DOI: 10.21275/SR22423142936, ISSN: 2319-7064.
• Effects of Visual Merchandising on Consumer Perception in Stores at Bhubaneswar,
  International Journal of Creative Research Thoughts (IJCRT), Vol. 10, Issue 4, April 2022, Paper ID: IJCRT2204418, ISSN: 2320-2882, UGC Approved Journal No. 49023 (18).
• Bombay Chemical Company: Entering a New Market – A Case Study,
  AIMS Journal of Management, UGC-CARE Group-I Journal, Vol. 7, No. 1, July 2021, ISSN: 2395-6852.
• The Brand Evolution Stage Model – A Case Study of Flipkart,
  Srusti Management Review, Vol. 8, No. 1, 2015, ISSN: 0974-4274.
• A Study on Consumer Behaviour for Fresh Fruits and Vegetables of Udyan Fresh: A Retail Chain of Odisha,
  Technia Journal of Management Studies, Vol. 9, No. 1, 2015, ISSN: 0975-7144.
• e-NAM in Odisha: A Hope for Rural Markets,
  Presented and published in the proceedings of the National Seminar on “Transforming Rural India: Mission 2030”, ASTHA School of Business Management, Bhubaneswar, 30–31 August 2019, ISBN: 9789353828042.
• Effects of Visual Merchandising on Consumer Perception in Stores at Bhubaneswar,
  Presented and published in the proceedings of the International Conference on “Recent Advances in Management: Challenges, Initiative and Road Ahead”, Uniglobe College, Pokhara University, Kathmandu, Nepal, 6 March 2018.
• Employment of Women in Urban Labour Market in Odisha,
  Presented and published in the proceedings of the Golden Jubilee Conference of the Odisha Economic Association, 11 February 2018.
• e-NAM in Odisha: A Sustainable Model for Farmers,
  Presented and published in the proceedings of the International Conference on “Agribusiness in Emerging Economies”, TERI University, New Delhi, 3 January 2018.
• Goal Setting: A Key Driver to Employee Engagement,
  Presented and published in the proceedings of the National Seminar on “Employee Engagement: Securing Enhanced Participation for Organisational Welfare”, Srusti Academy of Management, February 2014.
• Climate Change, Its Impact on Food Grain Production and Food Security in Odisha,
  Presented and published in the proceedings of the Odisha Environment Congress, 2013, with Prof. B. Bhuyan.

Guided MBA (Agribusiness) students For Summer Internship Projects & Winter Internship& Dissertation.

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• Conducted a session on “Organizational Structure & Human Resource Management” during the Incubation Program at ICAR-CRRI, Cuttack on 2 June 2026.
• Delivered a lecture on “Career Opportunity in IT Sector”, organized by ITM, Bhubaneswar, 2018.
• Delivered a lecture on “Importance of Office Skills and the Career Opportunity to the Less Privileged Youth in Odisha”, organized by ICICI Academy for Skills (ICICI Group), Bhubaneswar, on 27 June 2019.
• Presented the paper “e-NAM in Odisha: A Hope for Rural Markets” at the two-day National Seminar on “Transforming Rural India: Mission 2030”, organized by ASTHA School of Business Management, Bhubaneswar, on 30–31 August 2019. The paper was published in the seminar proceedings (ISBN: 9789353828042) and received the Best Paper Presenter Award.
• Presented and published the paper “Sustainable HR is Key to Success of Agribusiness” in the proceedings of the two-day National Seminar on “Employment Relations: The Transformational Strategies for Sustainable HR Practices”, organized by the PMIR Department, Utkal University, on 10–11 August 2019.
• Presented and published the paper “Strategic Human Resource Management in Agribusiness” at the International Seminar on “Strategic Human Resource Management”, organized by the PMIR Department, Utkal University, Bhubaneswar, on 6–7 April 2017.
• Presented and published the paper “A Study on the Retail Strategies of Reliance Fresh for Fresh Fruits and Vegetables” at the 17th National Seminar on “Business Intervention for Inclusive and Sustainable Growth – Interventions for IT, Markets, Finance and HR”, published in Srusti Management Review, 2016, ISSN: 0974-4274.
• Presented the paper “Human Resources Development for Competitiveness: A Priority for Employers” at the National Conference on “Management Practices in Contemporary Business Era”, organized by St. Xavier Catholic College of Engineering, March 2014, ISBN: 978-93-83459-21-6.
• Presented the paper “Role of Goal Setting in Employee Engagement and Its Relationship with Employee Attrition” at the National Conference on “Contemporary Management Practices: Opportunities and Challenges”, organized by Rukmini Devi Institute of Advanced Studies, April 2014, published by Excel India Publishers, ISBN: 978-93-83842-42-1.

Awards & Achievements

Professional Experience & Academic Contributions

• Serving as Assistant Professor at the Centre for Agri Management, Department of Business Administration, Utkal University, since 2009.
• Served as the Organizer of Anweshan 1.0, a three-day Faculty Development Programme (FDP) on “Interdisciplinary Insights into Literature Review, Research Design & Data Analysis”, organized by the Centre for Agri Management, Utkal University, July 2024.
• Served as the Organizer of UCAMCON 2024, an International Conference on the theme “Sustainability & Inclusiveness: Strategies to Develop Resilience through Business Ecosystems”, organized by the Centre for Agri Management, Utkal University, December 2024.
• Served as the Co-Coordinator of Anweshan 2.0, a three-day Faculty Development Programme (FDP) on “Case Study Writing Using AI Tools”, organized by the Centre for Agri Management, Utkal University, February 2026.
• Contributing to teaching, curriculum design, student mentoring, and academic administration for MBA (Agribusiness) and other management programmes.
• Conducting research in the areas of Retail Marketing, Consumer Behaviour, Visual Merchandising, Agribusiness Management, Marketing, and Management Information Systems (MIS).
• Published research papers and case studies in reputed UGC-CARE and peer-reviewed national and international journals.
• Presented research papers at national and international conferences, seminars, workshops, and Faculty Development Programmes (FDPs).
• Organized and coordinated academic events, curriculum workshops, management development programmes, and student-centric activities at Utkal University.
• Guided MBA students in project work, internships, dissertations, and research activities.
• Contributed to institutional quality initiatives, including curriculum revision, accreditation-related activities, and academic committees.
• Promoting industry–academia collaboration through interactions with professionals, researchers, and agribusiness organizations.
• Areas of Professional Interest: Retail Management, Marketing, Consumer Behaviour, Agribusiness Management, Digital Marketing, Management Information Systems (MIS), and Agricultural Marketing.

Professional Development & Memberships

• Participated in more than 18 Faculty Development Programmes (FDPs), workshops, and training programmes covering emerging areas of management, marketing, agribusiness, and management information systems.
• Mentored over 200 postgraduate students in research dissertations, academic projects, internships, and case study assignments, contributing to the development of their analytical, research, and professional competencies.
• Life Member of the Odisha Economic Association, Vani Vihar, Bhubaneswar, since 14 December 2021.