Dr. Bidhu Bhusan Mishra(retired on 30th April 2022)
Name: Dr. Bidhu Bhusan Mishra(retired on 30th April 2022)
Designation: Professor
Qualification: M.Com, MBA, Ph.D, D.Litt., FDP in Management from IIM, Ahmedabad, Commonwealth Academic Fellow (Cardiff University, UK)
Phone No.: 9437134777
E-mail ID: bidhu.mishra@gmail.com
  • Marketing
  • Organisational Behaviour & Entrepreneurship
  • Marketing
  • Research methodology
  • cost and management accounting

Guidance :

  • MPhil Guidance:
Sl No Name of the ScholarYear of award of DegreeTopic of MPhil ThesisSummary of the Research Outcome(In 100 Words)
  • PhD Guidance:
Sl No Name of the ScholarYear of award of DegreeRegistration NoName of the Co-guide if anyFellowship received if any during researchTopic of PhD ThesisSummary of the Research Outcome(In 100 Words)
1Sunita MallDr. G. Mishra A Study on Retail Service Quality: An Analytical Approach
2Madhusmita Choudhary2019 Dr. P. K. MohantyBrand evangelism and customer satisfaction of car purchase
3Prasant Guru (Submitted)2019Study of Mineral Sector Projects in Odisha from 1980 to 2015- Implementation challenges and directions for future
4Pallabi Mund2018 Stress and ‘Hardiness’: A Study of the Efficacy of ‘Hardiness’ among Indian Corporate Professionals
5Sanat Mishra 2018Dr. M. K. Mishra Study on market-led Initiatives by farmer groups of Odisha
6Subidita Pattnaik2017 A Study on Influence of Store Attributes On Consumer Store Choice and Patronage Behavior
7Aditya Ranjan Samal2017 An Analysis of the uncertainty Factors affecting the sustainable linkage of Distribution of Paddy in Odisha
8J. Gopal Krishnan2017 Importance of Building Customer Satisfaction Value and Retention: Relevance to Service Industry
9Gangadhar Mishra 2016 Distribution Practices and Cost Efficiency Measures in ParadeepPhophates Limited (PPL)
10Priyanka Tripathy2014 Dr. K.C. Das Consumer perception and preference for emerging Retail Formats in Urban
11Arabinda Tripathy 2014 A Multilevel Exploration of Factors Influencing retail Image and Service Quality Assessment in Retail Centres in Orissa
12Manoranjan Dash2013 Dr. S. K. Biswal An Empirical Study of Customer’s Attitude towards using Internet Banking in Orissa-
13Prasant Kumar Parida 2013 Dr. S. Panda Measuring the Effectiveness of Social Marketing: A study on Behaviour Tracking among Long-distance Truckers of Orissa
14Gaurav K. Kundu 2011 Impact of Reform and Privatisation on Stakeholders with special reference to Power Sector Reforms in India
15Prasant Ku. Dash2011 Consumer Decision Making Styles on Retail Shopping: A Special Focus on Textile Consumption in Orissa
16Priyabrata Patanaik2011 Power Sector Reform: A New Way of Corporate Governance
17Minaketan Sarangi2011 Environment, Competency and Performance: An Exploratory Analysis of Small Scale Industrial Entrepreneurs of Orissa
18Prafulla Ku. Rath2011 Management of Non-Performing Assets in Banks
19Anushree Mishra2011 A Study on Emotional Intelligence in Aluminium Industries in Orissa
20Ashok Ku. Dash2011Brand Revitalisation Strategies in evolving Market Scenario: A Study of Selected Indian Pharmaceutical Companies in Orissa MarketBrand Revitalisation Strategies in evolving Market Scenario: A Study of Selected Indian Pharmaceutical Companies in Orissa Market
21Manit Mishra2010An Empirical Investigation of Materialism among Urban Indian Customers : Scale Validation and Assessment of Relationship with Consumer Behaviour Parameters
22Subhasmita Biswal2010Organisational Culture and Work Motivation in Banking Sectors: A Comparison between Public and Private Sector Banks
23Ayashkanta Mohanty2010 Effect of Organisation Culture and Leadership Behaviour on Organisational Commitment, Job Satisfaction and Job Performance at Small and Medium sized firms in Orissa
24Debajani Sahu2009 Dr. Prita H. VyashIntegrating CRM Practices in Hotel Operations: Managerial and Operational Implications: A Comparison between Orissa and Gujurat Hotels
25Vijaya Bandyopadhyaya2009 Dr. T. K. PaniAssessing Service Quality in Educational Institutions in Orissa
26Sanjay Ku. Kar2009 Dr. P.K. SinhaCategory Management Practices and Performance in India
27Subhashree Panda 2009Organisational Stress and Coping Strategies: A Comparative Study of Manufacturing and Service Industries in Orissa
28Bidisha Mohanty 2009 Dr. Prabhas Ku. MishraAssessment of Human Resources Strategy in Corporate Sector
29Sanjit Ku. Dash2009 Dr. B.B. PradhanInfluence of Family members on Household Product Purchase Decisions
30Jyotirmayee Choudhury2008 A study on Mediating Role of Intellectual Capital between HR Configuration and Organisational Performance with specific reference to Indian Organisations
31Ranjan Ku. Kantha2008 Dr. Sarat Ku. Lenka Customer Relationship Management : Trends and Opportunities in Hotel Industry
32Umasankar Dash2007 Effects of Organisational Culture on Motivation: A Study of Middle and Operative Level Managers of Two Units of a PSU
33Jadabananda Panda2007 Customer Satisfaction: Introspection into Public and Private Sector Bank in Orissa
34Prafulla Ku. Das2005 Launch of New Products in Pharmaceutical Industry in India – A Study on Selected Brands & Their Performance between1997-2001
35Bandana Nayak2003 A Study on Effective Leadership among Managers and Supervisors in RSP

Journal Publications :

  • International Publications:
    1 Choudhury J, Mishra B. B. (2010) : Theoretical and Empirical investigation of Impact of Developmental HR Configuration on Human Capital Management, International Business Research, Toronto, Canada Vol 3(4), PP:181-186.
    2 Choudhury J (2010): Performance Impact of Intellectual Capital: A study of Indian IT sector, International Journal of Business Management, Toronto, Canada Vol 5(9), PP:72-79.
    3 Choudhury J, Nayak S. C. & Yunus. H. J. N(2011) : An enquiry into impact of HR architecture on Human Capital pool, Business & Management Quarterly Review (BMQR), MARA, Malaysia, Vol 2 (1), PP:1-13.
    4 Choudhury J, Nayak S.C (2011): An empirical investigation of impact of Acquisition HR configuration on Human capital Development, Global journals of management and business review (GJBMR), USA, Vol 11(1), pp-27-31.
    5 Choudhury J, (2011) :Â HR Configuration, Social Capital & Organisation Performance – Theoretical Synthesis & Empirical Analysis THE JOURNAL OF COMMERCE, University of Punjab, Pakistan, published, July-2011.
  • National Publications:
  • Review Articles(State Level Publications):
  • Conference Publication(Presented/Published in proceedings):



  • Edited Books :
  • Text Books :
  • Book Chapters :
  • Research Books :
  • Workshops:
  • Seminars:
  • NRTS (1973-77)
  • National Scholarship (1977-81)
  • POSCO Asia Research Award (2007), Sponsored by AEC, Ahmadabad for FDPM (IIM-A, 1991)
  • Commonwealth Academic Fellow (Cardiff University, UK, 2013)
  • Sikhya Jyoti Sanman (2019) by Nirman Trust.
  • Teaching:
  • Important Activities:
  • Research Projects Undertaken:
    1 Industrial Entrepreneurship in Orissa – UGC minor Research Project (2001)
    2 Leadership Effectiveness in RSP – UGC minor Research Project (2004)
    3 Status of Corporate Social Responsibility in Big Industrial Houses of Orissa – funded by CYSD Bhubaneswar (2005)
    4 Impact of POSCO India Project on Socio-Economic Development Orissa – funded by POSCO TJ Park Foundation Seoul, Korea (2007)
    5 Benchmark Survey for Implementation of IDDP-IX in Ganjam and Gajapati Districts of Orissa – funded by OMFED (2010)
    6 Benchmark Survey for Implementation of IDDP-XI in Cuttack and Dhenkanal Districts of Orissa – funded by OMFED (2011)
    7 Benchmark Survey for Implementation of IDDP-X in Baragarh, Sambalpur, Deogarh, Jharsuguda and Sonepur Districts of Orissa – funded by OMFED (2011)
    8 A Study on CSR Activities of IOCL (2014)
    9 Benchmark survey for Khurdha and Puri Districts of Odisha under NPDD sponsored by OMFED (2014)
  • Invited Lectures:
  • Administrative/Executive experience:
    1 Chairman, Board of Studies, Business Administration, Utkal University
    2 Chairman, SRC, Business Administration, Utkal University
    3 Dean, Faculty of Business Studies & Management, UU (2014-15).
    4 Head of the Dept. (2003 – 2005), (2007 – 2008) and (2013-2015)
    5 Chairman, BOS & SRC in Business Administration
    6 Director of CAM, Utkal University (2013-2015), (June, 2016 to till date)
    7 Course Coordinator, Integrated MBA Program (October, 2010 to August, 2012 and June, 2014 to till date)
    8 Associate Course Coordinator Exe MBA Program U.U. (2002 to 2007)
    9 Associate Coordinator Integrated MBA Program (1999-2002 & 2007 – 2010)
    10 Asst. Coordinator MBA Program IGNOU, BBSR Study Centre (1992-1997)
    11 Additional Superintendent Gents Hostel No.1, U.U. (2000 – 2003)
  • Conference organized as Organizing Secretary: